A new campaign to highlight why British policing is the best in the world has been launched.

Every day brings a new challenge for police officers, and recognition of the many roles they play will be highlighted in the new campaign.

Believe in Blue, launched by the Police Federation of England and Wales, will reinvigorate public support for the police.

A series of short films have been produced, and will be rolled out as cinema adverts across England and Wales, giving viewers a real-life experience of what being a police officer is really like. They can also be viewed on the Believe in Blue website - www.believeinblue.org.uk

Will Riches, vice-chair of the Federation and campaign lead, said: “Being a police officer is undoubtedly one of the toughest jobs around; much more than a job it’s a way of life.

“Believe in Blue lets us share positive stories and talk about the fortitude and many acts of heroism by our officers, which largely go unmentioned. We know the vast majority of the British public are behind their police officers, and we are asking them to support us as we continue to be a strong, united and credible voice of policing in England and Wales.”

The campaign will showcase the demands upon police and the many roles they carry out in society, not just tackling crime. The call to the public is to show their support by sharing and liking on social media using #BelieveinBlue and adding their stories to the website.

Follow on Twitter @BelieveinBlueUK or like on Facebook - www.facebook.com/believeinblueuk

Note to the Editor

A list of cinemas in which the Believe in Blue adverts will be screened is available on request.

The Police Federation of England and Wales, represents almost 124,000 police officers up to and including the rank of Chief Inspector. Established by statute, we are responsible not only for the welfare of our members, but also ensuring that their views on all aspects of policing, including relevant legislation, are relayed to government, opinion formers and key stakeholders.

The Police Federation’s membership status currently stands at 98%.

For more information visit www.polfed.org


Media Team

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